(Research)Design · Strategy · IndustryFive deep dives
Our thinking, your industry.
Deep dives into how AI is reshaping specific industries. Research, insight and honest analysis from the ground level.
- Design research
- Strategic briefings
- Industry research
(01) The reports
Five deep dives.
Each one stands on its own. Pick the question you are trying to answer.
Agent UXDesign research · June 2026The design patterns of the AI-native interface. Inline citations, calibrated confidence, token-cost UX, the video-call frame for voice agents, graded by how well each is evidenced, with live demos.The four-layer agentic webTechnical guideDiscovery, comprehension, action and agent-to-agent: four layers that make any site visible, understandable, actionable and orchestratable by AI agents. We built it for ourselves first.The Messy MiddleStrategic briefing · April 2026AI, your business, and what to do right now. 72% of businesses are using AI, but only 10% at production scale. The integration gap, the build-versus-buy decision, and the human side of the transition.AI Beyond the ScreenIndustry research · April 2026The next interface is everywhere. Smart speakers sit in 40% of UK homes and voice assistants in 75% of new cars, and they are dumb compared to what AI can do today.AI in AgricultureIndustry research · April 2026A Norfolk perspective. GPS-guided combines, robotic milking and environmental compliance. Deep research across precision farming, livestock and the future trajectory.
(02) More to read
Guides and comparisons.
Practical, answer-first guides on AI builders, agents and the agentic web, and straight comparisons between the tools.
(03) Let's build
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