20 years of building,breaking & learning.
Started in motorsport events in 1997, pivoted to digital ten years later, and never looked back. Eight companies across three continents, from UK Trackdays to Genieology to p0stman. Some failed outright. All of them taught me something I still use.
Paul Gosnell
Serial entrepreneur and AI enthusiast, founder of p0stman and Chilled Tools.
Built Genieology from a solo operation to thirty-plus people before Monstarlab acquired it. Now, with AI as a co-pilot, I ship products faster than my entire former team did. It's not about replacing humans, it's about amplifying twenty-seven years of hard-won experience.
Paul Gosnell · Founder
Two decades, eight companies, one continent-hopping education.
Motorsport & events.
Started in the fast lane with MSV Trackdays, then founded UK Trackdays. Ten years of high-octane event management taught me about logistics, customer experience, and running operations under pressure.
Digital awakening.
Founded Whatonline, my first digital agency. Also launched Nearby Deals, a location-based rewards app ahead of its time. Some ventures worked, others didn't, but I was hooked on digital.
Going global.
Technical Director at GRAMPY, expanding into MENA. Head of Growth at Liftshare. Senior HealthTech Advisor at IBM iX. Learning to scale across cultures and continents.
The agency years.
Founded the Fitlink health platform, then Tent & Bear, later Genieology. Scaled from solo founder to a 30-person team. The grind, the growth, the eventual acquisition by Monstarlab.
Corporate leadership.
Product Leader at Monstarlab, Director of Innovation at Belong Interactive. Learned how big organisations think and move. Valuable perspective, but I missed the startup energy.
The AI-native era.
Founded p0stman and Chilled Tools. Community leader at Bolt.new. AI isn't just a tool, it's a superpower that lets me build at the speed of thought. The future is here.
Twenty years of mistakes, failures, and breakthroughs, distilled into what actually matters.
Every failure is data.
Nearby Deals was ahead of its time. Whatonline taught me about client management. Each "failure" was actually expensive market research that shaped everything that came after.
Culture eats strategy.
Scaling Genieology from one to thirty people across multiple countries taught me that team culture and communication matter more than any business plan.
Timing is everything.
I built location-based apps before smartphones were ready. I learned that being too early is often worse than being too late. Market timing beats perfect execution.
AI changes the game.
After twenty-five-plus years of traditional development, AI feels like discovering fire. I can now build, test, and iterate at speeds that would have seemed impossible two years ago.
After 27 years building companies the traditional way, AI feels like discovering fire.
The same complex platforms that took my 30-person Genieology team months to deliver, I now prototype and build in weeks. It's not about replacing the human element, it's about amplifying decades of hard-won experience with superhuman speed.
Speed
I build MVPs in days, not months. AI handles the repetitive coding while I focus on strategy and user experience.
Precision
Twenty years of experience combined with AI means I spot problems early and solve them efficiently.
Scale
I take on projects that would have needed entire teams, delivering enterprise-quality results as a one-person operation.
Norfolk, UK
Based in the Norfolk countryside, where rolling green fields meet ancient market towns. The slower pace creates space to think clearly and build thoughtfully, the perfect environment for deep work and creative problem-solving.
Got something worth building?
Twenty-seven years of pattern recognition, moving at the speed AI allows. No account layer, no bench, just the person who scoped it building it.